marketing

marketing,more than any other business functions ,deals with costumers .creating custumer value and satisfaction are the heart of modern marketing thinking and practice .marketing is the delivery of the customer satisfation at a profit.

the goal of marketing is to attract new custemers by promising superier value and to keep current custemers by delivering satisfaction. a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with other.

the concept of marketers finally brings us full circle to the concept of marketing.b
marketing means managing markets to bring about exchange and relationships for the perpose of creating value and satisfing needs and wants .thus ,we return to our definition of marketing as a process by creating and exchanging products and value with others.

exchange processes involve work.sellers must search for buyers,identify their needs,design good products and services,set price for them ,promote them, and store and deliver them.