DIRECT SELLING

door -to- door retailing ,which started centuries ago with roving peddlers ,has grown into a huge industry. the pioneers in door-to-door selling are the fuller brush company ,vacuum cleaner companies such as electrolux ,and bookselling companies such as world book and southwestern .the image of door -to -door selling improved greatly when avon intered the industry with its avon representative the homemakers's friend and beauty consultant .

the advantage of door -to-door selling are consumer convience and personal attention .but the high cost of hiring ,traning ,paying and motivating the sales force result in hgher prices.although door -to-door companies are still thriving ,door -to -door selling has a somewhat uncertain future .the increase in the number of single-person and working-couple households decrease the chances of finding a buyer at home .home party companies are having trouble finding non working women who want to sell products part time.