DIRECT-MAIL MARKETING

direct -mail marketing involves sending an offer,announcement ,reminder,or other item to a person at a particular address .using highly selective mailing lists,direct markecters sen out millions of mail piece each year -letters ,ads ,samples ,foldout ,and other "salespeople with wings .'direct mail is well suited to direct,one-to-one communication.it permit to high target- market selectivity ,can be personized, is flxible ,and allows easy measurement of results .

whereas the cost per thousand people reached in highe rthan with mass media such as television or magazines, the people who are reached are much better prospets,from books,magazine sub scriptions,and insurance to gift items ,clothing ,gourmet foods and industriel products.direct mail is also used havily by charities to raise billions of dollers each year.